The Easy Way To Lose Weight

I said it in my last post and I’ll say it again, “Food is not the enemy.”

So throw away your preconceptions about weight loss. Dieting doesn’t have to be torture.

The key to losing weight the easy way comes down to 3 words:

Indulge Your Weaknesses

Now if you’ve read my diet book — I Love to Cheat — you already know where I’m going with this. But if you’re new to my way of weight loss, hear me out.

I know it sounds crazy. Indulge your weaknesses?

But when I finally understood why this works, I understood why so many diets fail us. That’s right. The diets fail us.

Because they force us to follow rules that go against human nature.

It comes down to this. The more you can’t have something, the more you want it. Until you become absolutely obsessed. And blow your diet.

Think about it.

Suppose you follow a diet that forbids you to eat after 7PM. If your weakness is snacking at night, that’s like asking to fail.

And that’s probably when you will fail.

But it you eat a satisfying snack every night, it’ll be much easier to stay on your diet.

So by indulging your weakness, you actually overcome it.

You’re more likely to reach your target weight. And it’ll be easier for you.

When you think about it, there’s really no reason to stop eating at night. It’s just an artificial diet rule someone dreamed up.

And from what I’ve seen, it doesn’t work that well. Because most people can’t stick with it.

But everyone’s different. So you need to indulge your weaknesses, not someone else’s.

Here’s another common one. Chocolate.

If you can’t eat chocolate, how are you most likely to fail on your diet?

You got it. You aren’t going to cheat with celery and carrot sticks. You’re going straight for the chocolate.

But if you put a satisfying amount of chocolate in your diet, you’re more likely to stick with it. And lose the weight.

Plus you’ll learn how to deal with your diet weaknesses in a constructive way. Which means you’re less likely to regain the weight once you reach your goal.

So again, by indulging your weakness, you overcome it.

Does this mean you’ll never crave chocolate? Of course not. But you’ll have an easier time dealing with your cravings.

I like to use the analogy of working in a candy store.

If your boss tells you, “No candy,” you’re going to sneak candy at every opportunity.

But if he tells you to eat whatever you want, your obsession will go away.

After all, if you can have candy whenever you want it, what’s the urgency in eating it?

You’ll still like it. But you probably won’t eat as much.

Let’s face it. We all want what we can’t have. And the more you can’t have it, the more you want it.

If you’ve ever cheated on a low-carb diet, you know what I mean. Did you eat another steak or reach for the carbs?

So stop torturing yourself. Throw away the strict diet rules. They’re what make you fail. And that’s why those diets fail us.

Instead, learn how to indulge your weaknesses and lose weight the easy way.

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