Celebrity Medications
Do you trust a medication more if a celebrity endorses it through advertising?
Should the celebrity be held accountable for all claims about the drug, even those not made in his ad?
The latest controversy concerns Dr. Robert Jarvik, who designed the Jarvik-7 artificial heart. He stars in print and TV ads for Pfizer’s popular anti-cholesterol drug, Lipitor.
Dr. Jarvik has been subpoenaed in a lawsuit by several labor unions.